It’s a sad truth that beauty products too often fail to offer an inclusive range of shades. Women of color are often left having to mix different foundations or go on fruitless hunts for blushes that complement their skin tones. While beauty brands have started to expand colors and be mindful of the need to serve diverse customers, attorney-turned-entrepreneur Kimberly Smith felt she could take things a step further. What if there was a whole website dedicated to selling beauty products made for women of color? she wondered. Then, she created Marjani.com.